Brand, product, and motion for an app that writes LinkedIn posts in your real voice.
OwnVoyce learns how you write, then drafts LinkedIn posts that sound like you — and suggests what's worth posting about, so staying active takes minutes, not hours.
The work spanned positioning, naming, a full monochrome brand identity, the end-to-end product experience, and a restrained motion system — designed so the technology never announces itself, and the person always sounds like themselves.
The market was flooded with tools that generate content. They all produce the same flat, recognizable "AI voice" — and they all start with a blank box that asks "what do you want to write?" For a busy executive, that blank box is the work, not the relief.
The hard part isn't writing. It's knowing what's worth saying — and sounding like yourself when you say it.
It started as a general AI writing tool. It became one focused thing: helping busy executives stay active on LinkedIn.
"Don't celebrate the AI. Celebrate the person."
The logo is two letters in one shape: a curved O and an angled V. It still reads as "OV" even shrunk down to a tiny app icon.
Still reads as "OV" all the way down to favicon size.
Three tones. No bright colours, no gradients — kept simple on purpose. One bronze appears once, only to teach the mark.
"Own" is lighter, "Voyce" is heavier. That weight change makes the two words read as one logo.
You paste a few things you've written and instantly get a draft in your voice — plus the reasons it sounds like you. No sign-up, no sales pitch. The proof comes first.
The first real draft happens with no account and no payment. You see it work before anything is asked of you.
Each "still missing" note is a single tap — like "add a personal example." Not a generic redo.
For executives: "three things worth posting about today." It suggests the topic, so there's no blank page.
Kept narrow on purpose — LinkedIn only, one user, no teams or dashboards — so the core gets really good first.
Click through it yourself: learn the voice, see the result, fix the draft. No account, no blank page.
Most loading screens say "working…" This one feels like a calm breath. The two strokes open slightly, then settle — more stillness than motion. It loops, and you barely notice it.
A signature behaviour the brand owns — recognizable from the motion alone, even with the wordmark hidden.
The word turns into the logo: the extra letters fade, the O and V slide together, and the icon appears. It loops.
Login, billing, extra platforms, dashboards — all cut. It got better as it got smaller.
Let the product prove itself before it explains itself.
If you notice the AI more than your own voice, it's doing too much.
Few colours, one gesture, lots of quiet. The best motion is the kind you barely notice.