About
Hi,
I’m Lusiné.
I lead experience, brand, and creative strategy for complex systems.
The work
For more than fifteen years, I have worked where the stakes are high and the constraints are real: public services, identity and security, financial services, large organizations, and products that need to work for people on their worst or most consequential days.
I currently work in Experience Strategy at EY, following Dignari’s acquisition by the firm in 2024. At Dignari, I grew a one-person design function into a ten-person multidisciplinary practice spanning UX, research, content, and visual design. During the transition to EY, I helped integrate the practice across a larger organization, creating shared ways of working, standards, mentorship structures, and review paths across more than twenty practitioners.
My work has included directing experience strategy and product design for DHS, CBP, TSA, and USCIS programs serving more than 25 million people. I have helped shape accessible, security-accredited tools across a portfolio of more than fifty applications, including public-facing mobile services and internal systems used by specialists working in complex policy environments.
The practice
Lately, I have been focused on how AI can make serious work more useful without making it less accountable. I build AI-assisted workflows that are grounded in real context, designed around human review, and evaluated for reliability before they are put in front of people.
I still care deeply about making. I build small products, direct films and interactive work, and carve by hand. That practice keeps me close to the material side of design: the part where an idea has to become real, legible, and felt.
I am most useful when an organization has a complicated problem, a lot of stakeholders, and a need to turn intention into something people can actually use.
Credentials
Currently
- Creative Director / Experience StrategyEY
- Founder, Affelion + OwnVoyce
- Darden EMBA, 2027
Education
- UVA Darden · EMBAForté Fellow
- MICA · BFA Graphic Design
Selected Recognition
- Grand Prize Winner, DHS S&TTrusted UI for Digital Wallets Challenge, 2021
- Lettering & TypePublished 2009
- Art & Design MagazinePublished 2008
Elsewhere