NextStepCare · Brand & Collateral System
I named the category and built the brand around it.
NextStepCare had the clinical proof but not a clear story. I gave it one. This is the website I designed. You can explore it live below.
NextStepCare · Brand & Collateral System
NextStepCare had the clinical proof but not a clear story. I gave it one. This is the website I designed. You can explore it live below.
01 · The Problem
The science was solid: continuous recovery data from a phone, real outcomes, an FDA registration, a patent. But the words around it described a feature, not a category. Every deck, letter, and page said it a little differently. Investors saw a tool. Clinicians saw an app.
The proof was strong. The story was scattered.
So I stopped describing the feature, and named the category.
That one decision shaped everything else.
02 · The Solution
Each one in plain English: what I did, and why.
I stopped describing what the product does and named what it is: Clinical Recovery Intelligence. That gives the company a category to lead instead of one feature among many.
A three-word promise for the product: continuous, objective, clinical observation. It goes on every document the company sends.
Two typefaces, three colors, one mark, and clear rules. Anyone on the team can make on-brand material without guessing.
I took the same data and set it up as paired comparisons that are easy to read, then used the same format everywhere.
A clinical letterhead, an investor deck, and a provider sales deck. All in one voice.
A change-log that checks every asset against the spec. It flags anything off-brand or sensitive, like credentials and stats, before it goes out.
03 · The Work
The website, the letterhead, the decks, and the governance doc. Select any piece to enlarge.
The Numbers
The Result
One brand, used the same way across the company.
The website, print, and decks now look like one company.
The product has its own category, not a feature in someone else's.
A small team can keep the brand consistent as it grows.