Product Case Study · iOS App · 2026

Affelion

The space between impulse and action.

Open it the moment before you do the thing you’ll regret. One breath. One honest choice. Then it’s gone.

See the app in motion ↓

The Product

One screen for your worst half-second.

The moment before the text, the cart, the reply you can’t undo — you open Affelion right there.

Name it. Breathe once. Choose. Under a minute, then it’s gone.

Role
Product & UX design, copy, motion, original sound
Year
2026
Platform
iOS · private, on-device
Status
Coming to the App Store
The Interaction · In Motion

See it actually work.

What you’re watching

The whole app, start to finish. No mockups.

Tap Sound on to hear the score I produced for the breathing screen.

What It Looks Like

Three screens. One breath apart.

Each screen does one thing.

01 · The pause
What’s happening?
Name the urge. Nothing else yet.

Name it. Say what’s happening. That opens the gap.

Finding level · 2:26
Breathe inSlowly out
The wall comes down, not the task.

Find level. One breath, with sound, until you can think.

03 · Choose
I didn’t abandon myself.
The choice was yours.

Choose. Decide from what’s true, not what you fear. It’s yours.

I didn’t abandon myself.

The Sound

I produced the music to do a job.

Even · from the score
0:00

One of four pieces I produced for Affelion.

It’s not there to relax you. It brings the wall down so you can think — then it ends.

Starts tense. Settles as you breathe. A few seconds of clearance, then quiet.

The Voice · @affelion.app

The brand speaks in one breath.

Short lines. One truth each. The app’s idea, out in the world.

The best decisions survive waiting.
Most mistakes arrive disguised as urgency.
Feelings move faster than facts.
We override ourselves in increments.
The gap is not empty.
Tiny betrayals compound.
We abandon ourselves in small amounts.
The cost of ignoring what you know.
Human note
Made by someone who needed it too.

See the feed · @affelion.app

Design Principles

Why it looks the way it does.

i

One choice per screen

Nothing to scroll or optimize. The empty space is the pause.

ii

It asks, it doesn’t soothe

No diagnosing. No “calm down.” It helps you decide.

iii

One line, everywhere

The brand’s line becomes the app’s waterline. Identity, screen, sound.

Privacy

It stays on your phone. There’s nothing to send.

Privacy isn’t a setting here. It’s how it’s built — everything happens on the device.

No feed. No advice. No account. Nothing watching you.

The Idea
Founder of Affelion
Made by someone who needed it too.

It began with one belief.

Life turns on the small, fast choices — the gap between feeling something and acting on it. Regret lives there. So does self-respect.

Affelion holds that gap open long enough to choose. One outcome: I didn’t abandon myself.